If you use postcard for marketing effective way, it will increase number of clients. Here are some tips for your postcard marketing.
Design Attractive Postcard
Design your postcard in such way which attract attention of your clients. You can choose recipe postcards because it creates a temptation to your client.
Send Postcard on Special Occasion
Send postcard to your client on several ocassion. If you send postcards to your clients on special ocassion, they will consider you as a friend. It will encourage them to take your service other times.
Send Postcard With Discount Offer
Send your postcard with a discount. When you send a postcard with a discount, it will encourage your client to tell other about your business, postcard and discount. As a result both will come to take your service.
Send to Appropriate Person
Send your postcard to appropriate persons who are eligible to take your service. You can get such list from brokers. Get such an updated list and send postcards to your clients.
Always use 6X11 size postcard. Don’t send large size postcard. It will increase your cost and make bother your client. Clients always like a standard size of postcard.
Use short and bold headlines. You must add short message in postcard. Never make crowdy your postcards by adding unnecessary information.
Use Both Side
Use both sides of your postcard. Use one side for postering about your business and use other side to tell about your special discount on special occasion.